Human Resources
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Crystal Frey
Executive Vice President of People, Culture & Brand
Crystal Frey is Executive Vice President of People, Culture & Brand at CRC, with responsibility for Human Resources, talent development and Corporate Marketing. As a member of CRC’s Executive Committee, she contributes to organizational and brand strategies that support the company’s long-term growth.
Since joining CRC in 2011, Crystal has played a key role in developing programs and platforms that strengthen leadership development, communication and engagement across the organization. Her work has expanded opportunities for professional development, strengthened companywide communication and created meaningful ways for team members and leaders to connect, learn and grow. Her leadership approach centers on developing talent, strengthening leaders and creating an environment where team members can perform at their best.
Crystal holds an M.B.A. from the University of Baltimore and a B.A. in Mass Communication/Media Studies from Salisbury University.
Crystal holds the SPHR, SHRM-SCP and CCP credentials. Her professional involvement includes SHRM, WorldatWork and NAREIM, where she will serve as Chair of the Compensation Committee in 2027. She is also a member of SHRM’s A-Team Advocacy program and Executive Network, has provided testimony on workplace policy at the federal and state levels, and serves on the Advisory Board of Urban Alliance Foundation in Baltimore.
