Retail Operations
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Kristina O’Keefe
Senior Vice President, Retail Operations
Kristina O’Keefe serves as Senior Vice President of Retail Operations at CRC, where she leads leasing and property operations across the firm’s retail portfolio. Her responsibilities include oversight of leasing strategy and execution, property operations, center capital improvements and the continued positioning of CRC’s lifestyle centers to enhance asset performance and the customer experience. She works closely with CRC’s asset management, acquisitions, legal and accounting teams to support the performance and long-term growth of the retail portfolio.
Since joining CRC in 2009, Kristina has played an important role in the growth and evolution of the firm’s retail platform. She brings deep expertise in lease negotiations and has led the execution of hundreds of leases while building strong relationships with national and regional brands. As CRC’s retail portfolio has grown, Kristina has helped advance the firm’s approach to retail operations while developing talent, strengthening consistency across the portfolio and bringing teams together to drive performance and long-term value.
Kristina holds a bachelor’s degree from Denison University.
Kristina is a member of ICSC and CREDA (formerly NAIOP). Her charitable involvement includes support of Valerie’s House, Wounded Warrior Project and United Way.
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Freddie Lapworth
Associate, Retail Operations & NNN Strategy
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Nancy Cramer
Senior Property Manager, Retail Property Management
