Our Team

Crystal Frey

Executive Vice President of People, Culture & Brand

Executive Committee Member

Crystal’s unique ability to relate to people in all areas within and outside of the organization allows her to make a real impact on culture, engagement, and team cohesion. As the Executive Vice President of People, Culture & Brand, Crystal is responsible for team recruitment, retention, engagement, development, and benefits.  She also works closely with the Corporate Marketing team to maximize CRC’s brand. Her involvement in the Society for Human Resource Management’s Advocacy Team and Executive Network advocating for public policy enables Crystal to keep her finger on the pulse of emerging workplace trends.