BALTIMORE, MD (June 12, 2025) – Veteran retail real estate professional Sherri Saldana has been appointed General Manager of South Coast Collection (SoCo), a 60-store, 292,000-square-foot lifestyle center in Costa Mesa, California acquired by Continental Realty Corporation (CRC) in 2023. Saldana brings more than 27 years of diversified commercial real estate experience to the company and will be headquartered in the Southern California regional management office at SoCo.
Saldana will oversee day-to-day operations of the luxury home furnishing and design lifestyle asset, located at 3303 Hyland Avenue and anchored by Design Within Reach, King Living, BoConcept, and Room and Board. Her responsibilities include all property management and tenant relationship initiatives to ensure the long-term growth of the lifestyle center and its mix of retailers and restaurants. Saldana will also help craft and implement marketing and branding strategy at the property.
In addition to its array of design, home furnishings, and fashion retailers, SoCo features The OC Mix, a 15,000 square foot shopping and dining experience with more than 20 distinct full-service sit-down restaurants, coffee shops, quick service restaurants, a fine cheese retailer among other uses.
“South Coast Collection is the only shopping venue of its kind in an extensive, high net worth trade area. Sherri’s highly-diversified retail experience, passion and familiarity with the local market makes her uniquely-qualified for this multi-faceted position,” stated Kristina O’Keefe, Vice President of CRC’s Commercial Division. “We have many ambitious objectives for the asset, led by our commitment to bolstering the tenant roster, strengthening the SoCo brand in the local community, and further establishing the center as a destination of choice that resonates deeply among the many target audiences and stakeholders.”
Saldana previously held property management and leasing positions with TRC Retail, Pendulum Property Partners, CBRE, Coreland Companies, and Majestic Realty Co. She earned Master of Business Administration and Bachelor of Science in Business Management degrees from University of Phoenix.
According to the Orange County Workforce and Economic Department, the region is among the most densely populated counties in California, with nearly 3.2 million residents and an employment sector fueled by the construction, tourism, and healthcare industries. The Orange County Business Council describes the county as a “microcosm of all great things about California – multi-culturalism, beaches, sunny weather and an educated workforce that drives a powerful economy.”
Headquartered in Baltimore, Maryland and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately held firm owns and manages a diversified portfolio of retail centers consisting of nearly eight million square feet of commercial space and more than 10,000 apartment homes across 13 states, with a portfolio value exceeding $4 billion. For additional information, visit www.crcrealty.com.
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