October 15, 2026
Ronata Franklin Joins Continental Realty Corporation As Assistant Vice President – Retail Lease Administration
BALTIMORE, MD (October 15, 2026) – Continental Realty Corporation (CRC), a privately-held Baltimore-based real estate investment and management company active in 16 states with a portfolio value of approximately $5 billion, has selected Ronata Franklin as Assistant Vice President – Retail Lease Administration. Franklin, who brings nearly 20 years of directly related commercial real estate and retail lease administration to her new position, was formerly Vice President, Lease Administration for Brixmor Property Group. The role strengthens CRC’s lease administration infrastructure and supports consistent execution across its retail portfolio.
Franklin will lead CRC’s in-house retail lease administration function, overseeing lease compliance, tenant billing and recoveries, data integrity, and lease lifecycle administration. She will also help advance process improvement, systems, and automation initiatives to support efficient lease administration across the retail portfolio.
“Ronata brings to our team extensive experience in retail lease administration, with a strong background in lease compliance, process improvement, systems and leadership,” said Lauren Wayne, Chief Financial Officer for Continental Realty Corporation. “She impressed us with her attention to detail and her defined organization skills, which are key traits needed to oversee our fast-paced lease administration function.”
During her time with Brixmor Property Group, Franklin progressed through multiple leadership roles and was responsible for team leadership, outsourced service provider oversight, systems and automation initiatives, reporting, data integrity, and process improvement. She also held lease administration and property manager positions with Brandywine Realty Trust, Gramercy Property Trust, and Post Brothers. Franklin earned a Bachelor of Science degree in Business Administration, Finance and Real Estate from the University of Missouri-Columbia.
Franklin will work closely with CRC’s retail property management, accounting, retail asset management, and legal teams to continue strengthening the company’s lease administration function and supporting the broader portfolio.
Founded in 1960, Continental Realty Corporation is a vertically integrated, privately held commercial real estate investment and management company specializing in the acquisition and operation of retail and multifamily properties. CRC owns and manages a diversified national portfolio of more than 10 million square feet of retail space and more than 10,000 apartment homes across 16 states, with a total value of approximately $5 billion. Guided by a commitment to excellence and long-term value creation, CRC combines market insight, disciplined investment strategies, and a people-first approach to deliver exceptional results for investors, residents, and communities.
For additional information, visit www.crcrealty.com.