June 23, 2025
Handcrafted, Modern Furniture Maker Joybird Opens First Orange County Showroom At South Coast Collection
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Orange County Register
BALTIMORE, MD (June 23, 2025) – Handcrafted, modern furniture maker Joybird (joybird.com) recently joined the South Coast Collection (SoCo) tenant mix, a 292,000 square foot luxury home furnishing and design lifestyle center in Costa Mesa, California. Joybird, a subsidiary of La-Z-Boy Incorporated, signed a lease with Continental Realty Corporation for 4,643 square feet of space and opened its first Orange County showroom on June 5, joining its fleet of 12 U.S. locations (joybird.com/showrooms). CRC Leasing Manager Melissa Sweeney represented the landlord in this lease transaction.
Joybird specializes in customizable, handcrafted, and sustainable furniture and décor to home design enthusiasts and interior design professionals, including modern silhouettes for the living room, bedroom, home office, and outdoor areas. Joybird offers more than 75 color choices in a range of life-friendly fabrics and leathers to bring a personal touch to any space. Traditional items include sofas, sleepers and sectionals, accent chairs, side tables, upholstered beds, dressers, and more. Joybird offers free design services in all showrooms and, with its suite of online tools including its 3D Space Planner, 3D Modular Sofa Builder, and 3D Room Scanner, meant to help customers accurately and quickly measure their room and visualize the finished product in their home before making a purchase.
“We consider SoCo the premier design center of Orange County,” said Gerardo Ornelas, vice president and general manager of Joybird. “Its modern aesthetic and design-minded shoppers are the ideal match for our newest, and only, showroom in Orange County. We are excited to welcome everyone in to explore our collections and fabrics, find their favorite sofas, and design a space as unique as they are.”
Located at 3303-3323 Hyland Avenue in Orange County, and with frontage on the San Diego Freeway (Interstate 405), SoCo is anchored by BoConcept, Design Within Reach, La-Z-Boy, and Roche Bobois, with additional retailers including Brown Jordan, Natuzzi Italia, and Room & Board. Restaurants and food concepts include Arc Food and Libations, Butcher’s House, Greenleaf Kitchen & Cocktails, Moulin, Il Girasole, and Portola Coffee.
“Joybird brings a customer-first approach to the furniture selling process, with an emphasis on empowering design lovers to make bold decisions, and be original,” said Kristina O’Keefe, Vice President of the Commercial Division at CRC. “Its addition to the SoCo tenant mix provides another compelling option for Orange County businesses and residents looking for the most modern, distinctive, and stylish furniture brands to fit their needs.”
Also contained within the property is The OC Mix, a nearly 15,000 square foot shopping and dining experience featuring more than 20 distinct full-service sit-down restaurants, coffee shops, quick-service restaurants, a fine cheese retailer, a barber, and other unique soft good retailers.
More than 340,000 vehicles pass the SoCo site on an annual basis via Interstate 405. More than 200,000 people, including more than 65,000 households with an average household income exceeding $132,000, are located within a three-mile radius of SoCo. Additionally, 125,000 people work within a three-mile radius.
Headquartered in Baltimore, Maryland and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately held firm owns and manages a diversified portfolio of retail centers consisting of over eight million square feet of commercial space and more than 10,000 apartment homes across 14 states, with a portfolio valued at nearly $4.2 billion. For additional information, visit www.crcrealty.com.
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