August 22, 2024

Furniture Retailer Lovesac, Cabinet Supplier BauTeam And Fireclay Handmade Tile Joining South Coast Collection

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BALTIMORE, MD (August 22, 2024) – Furniture retailer Lovesac, cabinet supplier BauTeam and Fireclay Handmade Tile have signed leases with Continental Realty Corporation (CRC) for space at South Coast Collection (SoCo) a 292,000 square foot luxury home furnishing and design lifestyle center in Costa Mesa with a 60-store tenant mix featuring design, home furnishings, fashion, and culinary retailers. CRC, a Baltimore-based real estate investment and management company active in 11 states, acquired SoCo last fall, representing the group’s entry into Southern California retail real estate market. BauTeam leased 2,035 square feet of space and is expected to open later this year. Lovesac signed a 2,198 square foot lease and is expected to open mid-summer, while Fireclay Handmade Tile executed a 2,238 square foot lease and intends to open this fall.

BauTeam manufactures and sells indoor and outdoor kitchen cabinetry, countertop vanities, closet systems and furnishings, and other household accessories. The European-based group maintains showrooms throughout the United States, including locations in Atlanta, Boston, Chicago, New York, Las Vegas, and Miami. The company offers furniture solutions for the living room, home office, bedroom, kitchen and bathroom, with products manufactured in Germany using high-end woodworking technology.

Lovesac is a technology-driven company that designs, manufactures, and sells unique, high-quality furniture derived through its proprietary Designed for Life approach, which results in products that are built to last a lifetime and designed to evolve as their customers’ lives do. The current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and associated home decor accessories. Invisible, immersive surround-sound via StealthTech Sound + Charge is offered through the Sactionals platform on all customizable styles.

“Lovesac has a strong and growing presence in Southern California,” stated Chris Palma, Director of Real Estate Strategy for Lovesac. “We’ve had our eyes on opening a new showroom at SoCo Collection for many years, due to its strong customer profile and tenant mix, as well as the overall premium aesthetic of the center. We are excited to join this true furniture destination and give customers the opportunity to experience Lovesac’s latest products & technology.”

Fireclay Handmade Tile offers a fresh take on a tile showroom experience, with a wide range of semi-custom made to order products from ceramic to glass to brick and more, all handcrafted in the United States. Design and tile experts are available in-store to provide guidance and help bring projects to life.

“Fireclay has always been a partner to the design trade, and knowing that SoCo Collection is a destination for designers, we’re thrilled to join so many like-minded brands in Costa Mesa,” stated Jamie Chappell, Fireclay’s VP of Brand and Marketing.

Constructed in 2007 and located at 3303-3323 Hyland Avenue in Orange County on a 20-acre site with 1,000 feet of frontage on the San Diego Freeway (Interstate 405), SoCo is anchored by Coco Republic, Design Within Reach, La-Z-Boy, and Paul Mitchell the School, with additional retailers including Brown Jordan, Natuzzi, and Room & Board. Restaurants and food concepts include Arc Food and Libations, Butcher’s House, Greenleaf Kitchen + Cocktails, Moulin, and Portola Coffee.

Also contained within the property is The OC Mix, a nearly 15,000 square foot shopping and dining experience featuring more than 20 distinct full-service sit-down restaurants, coffee shops, quick service restaurants, a fine cheese retailer and an art gallery. Many of the tenants offer tasting events, cooking classes and other events that draw unique visitors to the concept. The OC Mix is ranked in the top 10 percent nationally for foot traffic, according to Placer.ai, a market research company that reports on consumer behavior by tracking store visits.

Situated adjacent to SoCo is the corporate headquarters for Vans, including 500 employees, with numerous other high value properties nearby, such as the 640,000 square foot Anduril Industries corporate campus, a site designated for the construction of more than 1,000 multifamily units and one of the busiest Ikea stores in the country, according to Placer.ai. SoCo is also home to Orange County’s largest weekly Farmers Market, which regularly draws unique visitors to the lifestyle center.

More than 340,000 vehicles pass the SoCo site on an annual basis via Interstate 405. More than 200,000 people, including more than 65,000 households with an average household income exceeding $132,000, reside within a three-mile radius of SoCo. An additional 125,000 people work within a three-mile radius.

“The addition of BauTeam, Lovesac and Fireclay Handmade Tile further differentiates South Coast Collection in the marketplace, with its synergistic tenant mix including among the nation’s top home design and furniture stores,” stated Kristina O’Keefe, CRC’s Vice President, Commercial Division. “Our team continues to attract highly-recognized tenants with strong brand appeal that inject energy and provide compelling new reasons for consumers to visit SoCo. Each of these new operators adds to the allure of South Coast Collection and furthers our promise of providing a distinctive shopping experience.”

Headquartered in Baltimore, Maryland and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately held firm owns and manages a diversified portfolio of retail centers consisting of almost eight million square feet of commercial space and over 9,000 apartment homes across 11 states, with a portfolio value exceeding $4 billion. For additional information, visit www.crcrealty.com.